A playground for experiments, research, and reflections on what I care about.
Community
Reflection
The "Structure Trap": When Flat Hierarchies Fail in Organisations
Too much structure kills creativity. Too little kills momentum. Where's the line?
Feb 20, 2026
Public Design
Reflection
Design for Freedom or Design for Safety? What Motorways Can Teach Us About Service Systems
Is bad driving just user error, or is it a system failure? It kicked my designer brain into gear.
Feb 6, 2026
Passion Project
Web Design
Refine the Product Page of an e-commerce to Display Out of Stock Product(s)
The story of refining the website began with me trying to purchase a "ghosted" houseplant.
Jul 18, 2025
Passion Project
UX Design
Improve the Loyalty Function of Caffè Nero App
The “lost in loyalty” issue in the Caffè Nero app pushed me to rethink the app’s core function.
Oct 29, 2024
Passion Project
Product Design
Revamp the Packaging of Waitrose’s Canned Fish
After a not-too-satisfying shopping experience, I decided to redesign the canned fish from Waitrose.
Apr 8, 2024